JDK designer blog

Vantos trade magazine advertisement

Client’s goal was to create a sense of intelligence behind the choice to employ their IT hardware. The decision to use the image of Albert Einstein required specific permission of the Einstein Estate, who had to approve not just the usage, but the format of the advertisement itself. The image procured was a black-and-white original, which I tinted in Adobe Photoshop. The superimposed hand was also added in Photoshop.

Advertisement to appear in trade magazine

 

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Musings from a work-a-day graphic designer